FIRST MOVE
CTA Clarity · −35
Start where the gap is widest. Open the share link for the evidence behind it.
COMPARE · FREE · NO ACCOUNT
Put two pages
head to head.
For growth, CRO, and product marketers comparing a live page with a redesign, another variant, or a competitor. See which page is structurally stronger and what to fix first.
See an example verdict →- 7
- website pillars
- 3
- honest verdict states
- ~90s
- typical comparison
- $0
- to run · no account
THE GAP
Find the gap that matters.
Compare measures structural readiness. It does not claim observed conversion lift. The output shows which page creates the clearer path and the pillar-level evidence behind that read.
| PILLAR | PAGE A | PAGE B | DELTA | READ |
|---|---|---|---|---|
| CTA Clarity | 80 | 45 | −35 | Page A leads |
| Agent Visibility | 82 | 56 | −26 | Page A leads |
| Load Intelligence | 75 | 50 | −25 | Page A leads |
| Signal Hierarchy | 77 | 85 | +8 | Page B leads |
| Messaging Clarity | 59 | 59 | — | Same signals · no separation |
| Content Clarity | 90 | 90 | — | Tie |
| Conversion Friction | 60 | 60 | — | Same signals · no separation |
DECISION RULE
A winner needs a meaningful structural lead.
Compare does not manufacture certainty when the evidence is close.
CLEARMeaningful lead
MARGINALSmall difference
TIEStructurally similar
IN THE REPORT
Every angle. One comparison.
Start with the verdict, inspect the deltas, then trace the page weight that may be holding one version back.
Side-by-side score
One overall read on which page is structurally stronger, without hiding the trade-offs.
page A: 75 page B: 64
Pillar delta map
See where the lead comes from and where the stronger page still gives ground.
cta: −35 signal: +8
HOW IT WORKS
Two pages in.
A defensible next move out.
The workflow stays simple enough to use before a review and specific enough to guide the next change.
Paste two live pages
Compare a current page with a redesign, two landing pages, or your page with a competitor.
> page A received > page B received
Read the pillar deltas
Compare scores the same seven pillars on both pages and shows where each version leads or gives ground.
cta: −35 signal: +8
Act on the decisive gap
Use the strongest difference to choose the next fix, then keep the trade-offs visible for review.
verdict: marginal · page A first move: cta
FAQ
Questions before you compare.
What the verdict means, where it stops, and how to use it without overstating the evidence.
What does Compare score?
Compare evaluates both pages across the same seven pillars, then shows the overall read and the delta for each pillar.
Does the winner prove conversion lift?
No. The verdict measures structural readiness, not the outcome of an A/B test. Use it to find stronger page structure and choose what to validate with real traffic.
What kinds of pages can I compare?
A live page with a redesign, two landing-page variants, or your page with a competitor page. Both URLs need to be publicly reachable.
What happens when scores are close?
A small difference is labelled marginal. If the pages are structurally similar, the result is a tie instead of a forced winner. When both pages record identical signals on a pillar, the row says so instead of calling it a tie.
Is Compare free?
Yes. The side-by-side verdict is free and does not require an account.
What if a URL will not load?
Both pages need to be publicly reachable. If one page blocks the scanner or times out, the report says which page and why, shows the score for the page that did load, and gives no verdict. Fix the block or try again with two live pages.
TWO PAGES. ONE CLEAR NEXT MOVE.
Run your first comparison.
Paste two live pages. See which one is structurally stronger, where the lead comes from, and what to fix first.
Turn the largest gap into a Testplan →